Guy Kawasaki's Remarkable People

Dr. Sinan Aral: MIT Professor and Social-Media Scientist

Episode Summary

Dr. Sinan Aral is the David Austin Professor of Management and Professor, Information Technology and Marketing at MIT. He’s a Phi Beta Kappa graduate of Northwestern University. He has Master’s degrees from the London School of Economics and Harvard University. And he has a PhD from MIT. He recently published a book out called The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt. In short he is an expert in social media and its impact on society. We cover a lot of ground in this interview including: - The structural reform of social media - Data portability between platforms - The tension between security and privacy - The inexplicable reality of the Tik Tok deal - The wisdom and madness of the crowd - How to determine if a social media account is a bot - The psychology of online ratings - Why false news spreads faster, farther, and deeper than truth - The implications of like buttons - The long game in marketing and advertising Sign up for Guy's weekly email at Connect with Guy on social media: Twitter: Instagram: Facebook: LinkedIn: Read Guy’s books: Thank you for listening and sharing this episode with your community.